Millennium Health is an accredited specialty laboratory with over a decade of experience delivering timely, accurate, clinically actionable information through our nationwide medication monitoring and drug testing services.
Bullock Creative was instrumental in driving greater brand awareness via website redesign, social media, display advertisements, events, and printed collateral. Following similar sales and distribution models as other pharmaceutical companies, Millennium relied heavily on a network of sales representatives who traveled from doctors’ offices to doctors’ offices generating leads, reinforcing connections, and leveraging referrals. To support this robust business to business (B2B) model we developed a collections of sales aids like the In-Office Urine Drug Testing flipbook above. Utilizing an A-frame design, the 12-page laminated flipbook could be stored flat then popped up to be placed on an exam room counter, making it easy to use by a practitioner and provided great brand awareness.
In addition to the flipbook pictured above, we designed a series of product brochures. Each brochure was consistently branded to ensure a unified look and feel across all media. Great attention to detail was paid to the finished and materials making sure the print quality was consistent with brand standards and with the target buyer persona.