March 11, 2018
Print / Direct Mail
Partners In Leadership

Direct Mail

For more than 25 years, Partners In Leadership conducted 60+ in-person workshops per year at various hotel locations across the United States and abroad. In recent years they started seeing a dramatic decline in the effectiveness of email marketing in generating workshop enrollment. Bullock Creative developed a distinct campaign that included digital ads (GDN), social media graphics and content, as well as variable-data direct mail pieces that utilized personalized information to the specific recipient like name, profession/level language, locations, and dates. Additionally, but moving to a variable-data design, we were able to print at large quantities dramatically reducing the per-unit cost. This impactful campaign generated increased enrollment and drove greater brand awareness.